What Is PPC?

When businesses need a little boost, PPC can give that to them. Whether you’re just interested in what it is or if you’re thinking about investing in a PPC scheme, here you can learn everything you need to know.

What Is It?

PPC stands for pay-per-click. Essentially, it is exactly what it says on the tin. PPC is a type of marketing that businesses use to help them grow and to help them increase the amount of visitors that their websites have. What happens is a website or company gets the link for their website high up on search engine sites or gets their advertisement on another website. Once someone visits the website through the advertising links, the business pays the website that displayed the link.

What Is PPC?


Usually, businesses do not pay much for PPC. A lot of the time, people will only pay about $3 for click. This may seem quite expensive, but the businesses will usually make profit using this system as many people who visit the site will pay more for their products or services than the businesses have paid for the visitor.

Is It Worth It?

Regardless of the reasons you want to get more visitors onto your website, PPC will usually get that for you, especially if you get your link displayed on a very popular website. More than likely, you will receive more money than you spend on PPC. This makes it a very worthy investment for many small businesses and companies who are looking to get more awareness.

Click Fraud

Click fraud is a problem in PPC advertising. This is when a person, a script or a computer program click the ad (or imitate an actual user clicking the ad) which generates more clicks on the pay-per-click scheme. This means that the business that is paying for the PPC advertising has to pay more even when the clicks are not legitimate

Click fraud is being combated against by certain search engines to help to guard against illegitimate, abusive clicks from people such as your competitors to help avoid toxicity.


When investing in PPC marketing, you will need to consider your use of keywords very carefully. Getting the right keywords will help people to find you on search engines. You will need to do thorough research into potential keywords that you could use so you find the most relevant terms. You should also include the keywords that your customers are most likely to use, which again will increase the amount of people who find and visit your site.


You will always need to update your PPC marketing techniques to make sure they are up to date and relevant to the times. Updating your PPC advertisement will help you to get the highest amount of visitors possible and will put you in a good position to make the maximum amount of profit. Something you can update includes your keywords – you will need to make sure you are not still paying for keywords that are under-performing.