It can be a bonanza on the shopping day for e-commerce retailers where they offer their promotions and deals that is carried on your website (as well as your cloud hosting provider) reaching with sudden traffic spike and demands.
Here are the following factors to assure that your infrastructure is up to the level:
#1. Ability to manage Traffic Spike
Even delay of 3 seconds in page load can end up your consumers to jump to your competitor, according to the research the conversion rates fall by 60% when your sites product pages take more than 10 seconds to load.
Therefore it’s quite important where you are able to scale up resources like – bandwidth, CPU, and RAM, so that on days like offers, promotions or like Black Friday, where usually your website strikes with sudden spike in volume of visitors accessing your website for the deals, and where you don’t risk on losing out shares of your extra sales.
You should also make it sure that the platform being used is enough reliable for the users to place their orders at its peak time without running into sudden problems. And for that, you will need to set up some features such as load balancing so that it can stop the servers from being overloaded, and also beforehand stress-test the environment, these are the areas where your service provider should be capable to offer you valuable insight.
#2. Choice to Scale Up and Down
By aligning storage, RAM, and CPU allocations with your traffic demand, you’ll ensure you are not wasting money on computing resources.Many providers offer such scalability, while some have more flexibility than others and are less or more cost-effective depending on whether the consumption is been calculated monthly or daily, or even hourly, so make sure you shop for the best deal that fits your business.
#3. Minimize Downtime
Certainly, the only worst thing than a slow page performance is your site not loading at all and if it happens regularly then it will affect majorly on your business sales.To prevent from this, search for the Best Cloud Hosting Provider in India who can give you enough uptime SLA and owns proven record of delivering best service to their clients.
However, an SLA itself doesn’t prevent the downtime, but the good one shows some strength of trust that your service provider has to offer a reliable platform. Where service is protected by the suitable SLA, it won’t just count the downtime cost, so that you’ll be sure that steps will be taken in place to lower the downtime risk and protect your provider’s profit.
Furthermore, you can check with your supplier that has the ability to provide easy restored backups at any critical time to prevent from losing any data of your business.
#4. Security &Compliance
Apart from compliance, you should ensure a high-level security for you and your clients. Your cloud host must be able to demonstrate their credentials and explain how customer data is been secure through secure networks, maintenance and consistent server patching, SSL certificates, and firewalls for the secure transactions.As an e-commerce retailer, it is more likely that the PCI compliance will be on top of the mind, so the provider who supports you to meet demands for a security audit is the must.
#5. Quick Support
Lost orders, unexpected disruption or if anything goes wrong you’ll require access to speedy and reliable support. Always check with your service provider whether they hold a dedicated online support team, so that in this way it will be helpful for you to talk with those people who are already aware of your business and you and can resolve technical difficulties instantly.
Article by – Shweta. S : I am a professional working in a web hosting business and I wanted to share my views on Web Hosting. If you are interested in knowing more about hosting then visit: Dedicated Servers in India.