The festive season is always a busy time of the year when restaurants and several other businesses come up with attractive offers to grab the attention of the target audience. A lot of money is spent during this time and everyone tries to make their presence felt to get customers hooked on to them. Festivity is a season and a great one for restaurants because people come out in huge numbers to enjoy a good meal. It is during this time that restaurants need to pull up their marketing game both online and offline. The emphasis has to be slightly more on the online social media marketing because that is where you will find most of your audience.
A festive season like Christmas and New Year is a great time for a restaurant business to flourish but care needs to be taken that the right marketing strategies are implemented. It is indeed a very busy time for not just the restaurants but also for customers. Having the right marketing game plan ready saves a lot of time and has the right kind of financial impact on the business. So, let us check out the social media marketing strategies that will help restaurants to prosper and do well this festive season.
- Take the Help of Instagram – Going by the popular saying, you eat with your eyes first, the best way to grab the attention of customers is by adding appropriate high-resolution images. Instagram is the best platform for such images. Instagram Stories is an interesting feature that allows one to post pictures and videos in the right sequence. This is the best way to make customers sit up and take notice of the particular restaurant.
- Initiate Social Media Contests– Initiating a social media contest is a healthy and great way to connect with the audience.While doing so, it should be remembered that the contest borders around various culinary dishes that would tempt more and more customers to participate in it. The best gift to give customers who win the contest would be a hefty discount at the restaurant or a free meal for the couple. Such attractive gifts would increase the customer participation and promote the restaurant.
- Promote Online Food Ordering– Online food ordering is a great comfort for people that they just don’t want to let go of. Several restaurants introducing this feature have the latest online food ordering software allowing people to swiftly place a food order. Enhanced online food ordering features make the entire food ordering process extremely effortless. This helps the restaurant promotion and automatically increases sales.
Now that celebrations are about to begin, it is the best time to get creative and let marketing sparks fly to grab attention. Care needs to be taken that you understand the marketing and the social media strategies before you start executing them. All your marketing plans need to perform exceptionally well so that customers can react positively and boost the restaurant sale.