Small Business Marketing Using Instagram
Instagram is an online mobile app that allows you to share photos and videos. Instagram follows in the footsteps of Facebook and Twitter and has quickly become a very popular social media tool. Instagram was developed so that people could apply filters to the photos they had taken on their mobile phones and allow them to easily upload and share these photos with your friends (or followers of account) using the Instagram application to Grow your instagram account. More recently, the video has been added to Instagram can be loaded, but clips are limited to Instagram between 3 and 15 seconds duration.
Why do companies look to Instagram?
There are more than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded every day.
The bill is “free” to put in place so there are few barriers to entry.
It is a way to easily share content 24 hours a day.
What kind of successful businesses run using Instagram?
Companies like Levis, L’Oréal and hundreds of others have been able to use the tool to:
To better publicize their products and services.
To increase brand awareness
To view your community and pro bono work to inspire and attract potential customers to interact with your product, service or brand.
Promotions are contests and successful gifts.
Small business marketing success with Instagram
Instagram seems to be particularly popular with companies based products because of its visual nature. Many companies that are based on the product, such as clothing, jewelry, makeup or even food-based business achieved success using Instagram. Indeed, the application allows photos to be displayed and shared by people who use or use these products. For example, a food manufacturer may post someone’s photo of cooking, sharing a meal, or receiving friends using your food. This success is not unique to the big brands as many small businesses have been able to harness the power of Instagram to engage your customers. For example, Melbourne Coffee The Black Kettle had more than 45,800 followers in March 2016, they accomplished this by using attractive photos of their food and photos of coffee meals that Instagram users would be attracted as well as using hashtags That visitors food bloggers and other Instagram users would be interested or looking for.
Bloggers, social media stars and media personalities knead a faithful online with hundreds, even thousands of people who follow their Instagram accounts. This group “influencer” means that there are several eyeballs ready to see your product or service. The public was built for you. Participation has been formed and enjoyed, getting your product sent to your feed or presented by Instagram a popular blogger or the Instagram account holder help you develop your audience faster. So take the time to identify the main “influencers” in your area and how you can tap into it is important.
Hashtags – What are they?
How can they be used to increase the company’s exposure?
I suggest that if you are interested in getting the Instagram you spend a little time doing their Hashtag research. Hashtags are tags that you can add a caption to a photo you send. To create a hashtag, you must use the # symbol in front of the label, and then add a keyword or several keywords without space after the hash symbol. For example, you can post a picture of the product of a pair of jeans. Your hashtags can be: #fashion #style #lovethatstyle. You may be already familiar with hashtags as they also popular on Twitter but if you are not going to take a look online to see some examples of how they are used. The purpose of the hashtag is to mark your photo in a topic category or topic to be “search” or “popular” in Instagram. This is also part of ways to grow your instagram account.
No space in your hashtags
No special characters can be used in your hashtags E.g.! @
Instagram includes a powerful search function, so if posts are set to “public”, you can use hashtags to tag your photos and videos, so that content becomes easier to search and become more publicly accessible. This means that when someone performs a search and exploits this “search term” your content can discover what leads to more people find
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