Online world has definitely made everything more accessible; however it has increased the competition as well. As there is no dearth of service providers, customers have multiple choices and it has become easier for them to switch from one brand to another without any hassle.Thus, it becomes essential to make your website efficient and user friendly, in order to attract more and more customers. Here are a few elements you should pay attention to for successful ecommerce development.
First and foremost the process of searching should be easy and convenient. As soon as the customer visits your site, the search option should be clearly visible so that he can access it to find whatever product he is looking for. In the absence of easy to use search feature it can become quite frustrating for people to search through hundreds of items to find one. So by providing an uncomplicated search function you can surely make their shopping experience a pleasant one.
Keeping the signup process as simple as possible and offering an easy registration process is an essential part of ecommerce development. Customers who wish to make purchase on your website can get deterred easily with lengthy sign up forms and switch to your competitor website. Thus, avoid asking for too much information, such as address, contact number etc. Just asking them to fill in an email address should be enough to register and continue with their shopping. Also the sign up button should be clearly positioned so that it is easy to locate.
Many times websites lose their customers because of lengthy and complicated sign up process and that too before they have made a purchase. A good alternative to this can be letting the customer make the purchase and later asking him whether he would like to sign up if he would like to make another purchase. In this way you can make the customer feel that you value his decision and are giving him the option of whether he would like to sign up or continue making purchases as a guest. This will surely give a boost to the sales and improve the customer retention rate.
Hidden charges are among the top most reasons why customers abandon a site and move on to another one. It is understandable for customers to feel cheated when they have agreed to buy a product at a certain price, only to find out later that they have to pay hefty taxes or additional charges. The price of the product displayed should be final, without any hidden charges. Any other expenses, such as taxes, discounts, shipping charges etc. should be clearly displayed, so that the customers do not receive any unpleasant surprise later.
Even if you offer the best products or your services are available at a reasonable price, it does not guarantee that you will be able to get more customers as there are plenty of factors which can affect the buying decisions of customers. To achieve the goal of increased profit and better sales you need to have a strategically designed website with professional ecommerce development.