Being a small business owner means that you have to wear many hats. You probably don’t work 8 hours a day or rest without thinking of work through the weekend because you have more to do than hours in the day. It also comes with the issue that you most likely don’t have the capital to hire many people till you grow your business. This is why it’s imperative for small business owners to work smart, strategically, and to know how to delegate tasks. If you do everything yourself it will not be done as well because you are focused on so many aspects of your business. Here are some software tools that will make your life easier.
Whether you own a cute little bakery or a trusted car repair shop you want to keep in contact with your business. It would be impractical to have an e-mail list where you e-mail your clients one by one. However, hiring a marketing specialist is probably not something you can afford. Thankfully, technology has caught up and there are tools like mail chimp that can help you generate e-mail campaigns without knowing anything about marketing.
You basically keep an excel document with your clients first names, last names, e-mail addresses. Then, you use the intuitive and easy to use site to add in any images. You import your excel document and it does all the work for you. Even if you have hundreds or thousands of clients. You can send newsletters letting them know of deals, promotions, specials, or blog articles with tips and tricks that will keep them thinking of you next time they need your business. The best part is that you can personalize the e-mails so the first name of the customer will appear. This will make them feel like it’s an individualized message and not spam. If you did this by yourself it would take hours or a weird e-mail chain. Tools like mail chimp are imperative for managing e-mail campaigns.
Whether you have a small business or run a big government agency you have to think of web security and web management. No matter how much you try to resist it, if you don’t exist online you won’t drive new business. Many loyal customers will assume you went out of business if they can’t google you for correct and up to date information. You want them to be able to click and smoothly transition to your website.
This is why you want to have people being able to access your website. If your webmaster doesn’t allow for the traffic that you need you will have unsatisfied customers. This is why sites like Total Uptime Technologies are important. You take care of your physical business location to make sure the doors are accessible, that it is visible, that nobody is blocking the parking or front doors. For your business online you need easy DNS management to make sure no matter what happens online your business stays safe and active. You want to have control of your domain name and settings to avoid missed business.
Social Media Management
Social media is a great tool that will help word of mouth business. It facilitates conversation and can get people to come to you based on your reputation, not just on the money you spend. However, you don’t need to be a professional to be able to manage your Twitter, Facebook, Instagram accounts. There are sites like Hootsuite that can do this work for you. You post it once and you can post simultaneously. You can respond to negative comments and experiences and make things right, before they blow up and affect your business. Whether you care about your small business being online, people will talk about you. Might as well lead the conversation and turn frowns upside down.